Copywriting
Client:
The Arkansas Pet Savers (TAPS)
Year:
2021
Location:
Arkansas
Type:
Print Brochure
Project
I participated as a volunteer through the AAF (American Advertising Federation) Northeast Arkansas ADvocacy initiative in the fall of 2021 to help build a full marketing campaign for The Arkansas Pet Savers (TAPS), a nonprofit animal rescue organization. I provided input during various aspects of the process and wrote the copy for most sections of a proposed brochure. The campaign received a Gold ADDY from AAF NEA in the Brand Elements category.
Volunteer designers within the organization applied the copy to the proposed bifold brochure, which utilizes color schemes, typography, and photography compiled and created to help the organization unify their marketing materials. I wrote the copy for all sections of the brochure with the exception of the mission and vision statements, which were prepared by another volunteer.
TAPS About Us Brochure: